The Pottery Museum of Red Wing relies on donations, gifts and grants for its operating expenses. The Museum is maintained by the RWCS Foundation which is a national 501(c)3 non-profit organization. The Foundation maintains the Pottery Museum of Red Wing located in a district where pottery was manufactured until the original Red Wing Potteries closed in 1967.
The Red Wing Collectors Society Foundation  is a national foundation dedicated to gathering historical information and items, presenting these to the public in informative ways, and preserving the cultural heritage of the pottery industry of Red Wing, Minnesota. No other group has this as their primary mission. The Foundation also works to enhance the public's knowledge and appreciation for pottery as an art form and an important part of American culture.

The idea for the RWCS Foundation originated from the VISION COMMITTEE of the Red Wing Collectors Society. A special committee of RWCS members formally established the Foundation in 2000. An independent, volunteer, 13 member Board of Directors elects twelve directors to staggered three-year terms. One board position is allocated to the Historian of the RWCS. The Foundation is recognized as a federal tax-exempt organization under section 501(c)(3) of the Internal Revenue Service Code.

The Foundation endeavors to provide information about the role of Red Wing stoneware, art pottery, and dinnerware in American history and culture to broaden public knowledge. This effort includes community outreach programs, educational videos, displays, and walking tours. The Foundation encourages and supports scholarly activity that would result in new knowledge and publications. The Foundation gives a scholarship to students who are studying in areas of ceramic history, ceramic engineering, or pottery making.